Project 06
Local Clubs. Bold Looks. Fresh Identity
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This project reimagines the identity of Israeli football clubs through bold, custom mascots. Each design is rooted in deep fan culture and crafted to reflect the club’s spirit with pride.
Clean, abstract, and modern — designed by a fan, for the fans.
Maccabi Haifa
The mascot is based on the green monkey, a symbol associated with Maccabi Haifa’s main ultras group. It represents power, unity, and the raw energy of the fans behind the club.
Designed in an abstract, minimalist style, the figure is strong, steady, and slightly intimidating — echoing the club’s competitive presence on and off the pitch.
The deep green reflects Maccabi Haifa’s identity and tradition. The bold, clean lines enhance the mascot’s strength and clarity.
The monkey appears across both the redesigned badge and the official match jersey. A streetwear version was also created, extending the club’s identity into everyday fan culture.
Bnei Yehuda
The mascot is a proud, confident rooster — a nod to the spirit of HaTikva neighborhood and a reinterpretation of the club’s existing symbol. Inspired by designs like Liverpool’s Liverbird, it captures both tradition and presence.
Inspired by the sharp elegance of Liverpool’s Liverbird, the rooster is drawn with clean, angular lines and a bold silhouette. Its upright stance and stylized feathers project pride, confidence, and a timeless street presence.
The rooster appears on both the match jersey and a custom-designed fashion shirt, allowing fans to carry the club’s visual identity with pride — on and off the pitch.
Ironi Tiberias
A powerful fish holding a trident was chosen to represent Tiberias — a city known for its deep fishing heritage and connection to the Sea of Galilee. The mascot reflects strength, pride, and determination.
Minimal and dynamic, the fish is drawn with bold, clean lines and a sense of movement. Its sharp form and upright stance reflect the club’s youthful energy and strong local identity.
The fish appears on both the official jersey and a separate fashion version, turning a local icon into a bold visual mark for fans to wear proudly.
